Legal & Compliance

Privacy Policy

Last Updated: April 2026

At Selo Beds, we take your privacy seriously. We only collect the data we absolutely need to deliver your mattress and provide excellent support. We will never sell your personal information to third-party marketers.

1. Information We Collect

We collect information that you provide directly to us when you make a purchase, create an account, or contact our customer support team. This includes:

  • Contact Information: Your name, email address, and phone number.
  • Delivery Details: Your shipping address and billing address.
  • Payment Information: Processed securely via our payment partners (Stripe and Klarna). We do not store your full credit card details on our servers.
  • Communication Records: Emails or messages sent to our support team regarding your order or trial period.

2. How We Use Your Information

We use the information we collect for the following essential business purposes:

  • To process your order and deliver your mattress from our Tyseley hub to your home.
  • To send you transactional emails (order confirmations, delivery tracking, and return processing).
  • To manage your 100-Night Trial and process any potential refunds or charity collections.
  • To comply with UK tax laws and maintain accurate financial records.

3. Information Sharing & Third Parties

We do not sell your data. We only share your information with trusted third-party service providers who assist us in operating our business. These include:

  • Logistics Partners: Local couriers who need your address and phone number to deliver or collect your mattress.
  • Payment Processors: Stripe and Klarna, to securely handle your transactions and financing.
  • Cloud Infrastructure: Secure databases (Supabase) and email routing services (Resend) used to run our website operations.

4. Cookies & Tracking

Our website uses essential cookies to ensure the shopping cart functions correctly and to securely process your checkout. We may also use basic, anonymized analytics to understand how many people visit our site, but we do not use invasive tracking pixels to follow you across the internet.

5. Your UK GDPR Rights

Under the UK General Data Protection Regulation (UK GDPR), you have specific rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Erasure: You can ask us to delete your data ("Right to be Forgotten"), provided we are not legally required to keep it for tax/accounting purposes.
  • Right to Correction: You can ask us to fix any inaccurate data we have on file.

6. Contacting the Data Controller

Selo Beds is the data controller for your personal information. If you wish to exercise any of your privacy rights, or if you have questions about this policy, please reach out to us: